In business your reputation can make or break you. How was the overall experience? Did you get what you had been promised? Were you happy with the customer service during and after the sale? When a problem arises did the company leave you hanging out to dry? What are others saying about the company? Its true that you cant please everyone. There are always going to be a select few that you bend over backwards for and still never make happy. These people seem to have an endless cycle of problems in their life. The way we look at things is if you work hard, treat people fairly, put out a exceptional product, address any potential problems and deliver the goods. People will keep coming back to you.